Meet Holly Davis, Website Portfolio Manager

elcome to the CAS Staff Spotlight, a column featuring members of the CAS staff. For this spotlight, we are proud to introduce you to Holly Davis.

• What do you do at the CAS? How does your role support the Strategic Plan?
  As website portfolio manager on the IT team, I manage web content and governance across CAS platforms, working closely with colleagues Cecily Marx and Tia Puckett. My current focus is leading a major website transition to a new content management system (CMS) while tackling long-standing functional issues like search, navigation, and site bloat.The website is often the first and most frequent touchpoint people have with the CAS, so keeping it functional, findable, and on-brand has a direct impact on several strategic priorities. For example, the CMS transition supports “fostering strategic expansion” by building a more scalable foundation for our digital presence and improved information architecture supports “enhancing the candidate experience” by making it easier for aspiring actuaries to find what they need.
• What inspires you in your job and what do you love most about it?
  I’m genuinely energized by the puzzle-solving side of this work; troubleshooting is one of my favorite parts of the job. But what really drives me is the data: watching how people interact with a website, understanding the psychology behind their behavior, and using those insights to make the experience better. It’s a natural fit for me because this role actually marries my two undergraduate degrees in computers and psychology. I get to use both every day.
• Describe your educational and professional background. What do you bring to the organization?
  I graduated with honors from Greenville University, studying psychology and digital media — a combination that turned out to be a perfect foundation for a career in web. Over the last 15 years I’ve worked as a web manager across a wide range of organizations: statewide nonprofits, million-dollar e-commerce operations, and higher education institutions. That variety has given me a broad tool kit and a lot of adaptability.What I bring to the CAS is that depth of cross-sector experience paired with a genuine curiosity about how people use the web. I’ve seen a lot of what works and what doesn’t, and I know how to ask the right questions before jumping to solutions.

• What is your favorite hobby outside of work?
  My favorite hobby is collecting hobbies! I do creative videography, sewing and garment design, painting, fiction writing, and I’ve been experimenting with photography — and somehow, I keep finding room for more. I’m really drawn to making things and stretching my creative skills.
• If you could visit any place in the world, where would you go and why?
  Ireland! I’m fascinated by old castles and there’s nowhere quite like the Irish countryside for that. But until I make that trip happen, Cinderella Castle at Disney World will have to do.
• What would your colleagues find surprising about you?
  I’ve been running a videography business on the side for almost 10 years. I shoot weddings and creative video projects under my own brand, which means most weekends I’m behind a camera somewhere. It’s a completely different world from web management, but honestly the same skills show up: storytelling, attention to detail, and knowing your audience.
• How would your friends and family describe you?
  Quiet at first but give it a few minutes. I have a pretty deadpan sense of humor that tends to catch people off guard. I’m unabashedly nerdy. I’m the person to call when you need a trivia question answered, which actually happened just a couple of days ago.